{"id":755,"date":"2024-01-16T16:26:43","date_gmt":"2024-01-16T16:26:43","guid":{"rendered":"https:\/\/lizziepencavel.com\/?page_id=755"},"modified":"2024-01-16T16:33:31","modified_gmt":"2024-01-16T16:33:31","slug":"more-examples","status":"publish","type":"page","link":"https:\/\/lizziepencavel.com\/?page_id=755","title":{"rendered":"More examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"755\" class=\"elementor elementor-755\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cca071e e-flex e-con-boxed e-con e-parent\" data-id=\"cca071e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f60036 elementor-widget elementor-widget-accordion\" data-id=\"1f60036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">AdWeek Review<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3281\"><h2 class=\"has-large-font-size\"><strong>Creating fighting spirit \u2013 how AdWeek got me thinking<\/strong><\/h2><h5><strong>What does creativity really mean? Are we all creative? How do we overcome difficulties and find resilience? With creative and fighting spirit perhaps. My wondering mind analyses the key take-outs from Advertising Week Europe 2021 two weeks on.<\/strong><\/h5><p>Can\u2019t believe it\u2019s been two weeks since AdWeek.\u00a0\u00a0Fantastic three days of thrilling sessions covering all areas of advertising and realities of working in the industry.\u00a0\u00a0\u00a0\u00a0This year I found the key themes, not too unexpectedly, but importantly were:<\/p><ul><li>Equality, diversity and inclusion<\/li><li>Wellbeing<\/li><li>Remote working<\/li><li>Climate change<\/li><\/ul><p>Two weeks later and I\u2019m still thinking about creativity and fighting spirit.\u00a0\u00a0Perhaps because they were apparent to me in different ways across various sessions, or maybe I picked up on these especially as two key facets of my own personality.\u00a0\u00a0Either way, I\u2019m going to talk about what I learned about creativity and personal resilience.<\/p><p><strong>What is creativity?<\/strong>\u00a0\u00a0Art, drawing painting, design, absolutely, but it\u2019s much more than that as well.\u00a0\u00a0Problem-solving, expression, activity, ideas \u2013 a way of thinking.<\/p><p>The closing session of day one for me was\u00a0<strong>Colleen DeCourcy in conversation with John Cleese<\/strong>.\u00a0\u00a0As a huge fan of Monty Python I was delighted to hear anecdotes about the making of the TV show.\u00a0\u00a0John Cleese talked about creativity \u2013 how much easier it was back in the day.\u00a0\u00a0<\/p><p>Shockingly it was 1969 when Monty Python\u2019s Flying Circus was first aired, so the development stories took place more than ten years before I was born.\u00a0\u00a0He talked about how the executives of the time gave them exponentially more creative freedom than a new team of comedy writers would be allowed now.\u00a0\u00a0Partially as they were less concerned with numbers \u2013 viewing figures and ROI.\u00a0\u00a0That was back in the day when the BBC was truly public service, but also a time when TV making was comparatively in it\u2019s youth.\u00a0\u00a0I\u2019d like to think this was a time when producers believed in giving artists space, but in reality it would more likely have been a naivety that resulted in great creativity.\u00a0\u00a0<\/p><p>Having worked in the TV industry for many years, I couldn\u2019t agree more that the landscape has dramatically changed, there are many more parameters, particularly for people new to the industry as John Cleese and the crew faced back then.\u00a0\u00a0However even when I was entering the industry in the 2000\u2019s, there was room for creativity.\u00a0\u00a0Ok the BBC weren\u2019t going to commission a surrealist comedy sketch show written and performed by a bunch of recent graduates without a script and barely an actual idea, but we found ways of indulging our creative talents, developing important skills in the process.\u00a0\u00a0With groups of friends in the business, we entered 48 hour film challenges, spent weekends making short films for the cost of a pizza delivery, put on our own film screenings and for me personally, I wrote.\u00a0\u00a0So these films on the whole didn\u2019t have a great delivery platform (often for good reason!), but from these experiences, we were able to make mistakes, grow and learn \u2013 setting us on a path of greater knowledge, awareness and creative understanding.\u00a0\u00a0These were our Monty Python days and I can clearly see how they informed us, some of whom have gone on to make and produce TV and film on a large scale.\u00a0\u00a0Creativity helped us find our voice.\u00a0\u00a0But we still had careers to make, mountains to climb.\u00a0\u00a0Our creativity wasn\u2019t earning us a living, yet.<\/p><p>It wasn\u2019t easy; we\u2019ve all had struggles with life and art, still do and will continue to.\u00a0\u00a0<strong>So how do we overcome difficulties and build resilience?<\/strong>\u00a0\u00a0This brings me to day two at AdWeek, another plethora of brilliant discussions.<\/p><p><strong>People, profit or planet: what matters most for business?<\/strong>\u00a0\u00a0Presented by\u00a0<strong>Let\u2019s Reset<\/strong>, featuring\u00a0<strong>Suki Thompson, Sarah Harbon, Harriet Hounsell<\/strong>\u00a0and\u00a0<strong>Douglas Lamont<\/strong>.\u00a0\u00a0Looking at priorities for organisations in 2021, what they are and what they should be.\u00a0\u00a0How to create an organisation that\u2019s going in the right direction.<\/p><p>My key take-outs:<\/p><ul><li><strong>Listen to your team<\/strong>.\u00a0\u00a0It\u2019s true that you don\u2019t have to act on everything your workforce says, but listen to their thoughts and ideas.\u00a0\u00a0Work out what themes are recurring across the business.\u00a0\u00a0Senior management can miss key forces in the business and surrounding community that sometimes other people do pick up on and sometimes people are less comfortable reporting to a senior manager.\u00a0\u00a0People \u2013 employees and customers are crucial for any organisation, so listen to them and look after them.<\/li><li><strong>Stop making bad decisions<\/strong>.\u00a0<\/li><li><strong>Accept that we don\u2019t have all the answers<\/strong>, but do try.\u00a0\u00a0By trying you may find answers, in the fast evolving space of wellbeing, mental health, environment and climate change, you may even find answers that others haven\u2019t considered.<\/li><\/ul><p>The concepts I learned here are not only useful in business, but can help individuals to grow and be resilient.\u00a0\u00a0It\u2019s ok to be wrong, if you make bad decisions or mistakes, learn from them and move on.<\/p><p>All ideas I\u2019m still working on in my career, but suspect I always will be if I continue to strive to do my best and be my best self.\u00a0\u00a0Into my 30\u2019s I had a career change.\u00a0\u00a0I wouldn\u2019t say it was dramatic, film\/TV to marketing, there are a lot of transferable skills, but it was important for me personally.\u00a0\u00a0I\u2019ve had to grow fast and build a new resilience, but I\u2019m eager to progress.\u00a0\u00a0<\/p><p>Coming back to creativity, another learning was\u00a0<strong>let creatives be creative<\/strong>.\u00a0\u00a0Leaders in advertising should give creatives responsibility to be creative.\u00a0\u00a0Too often creativity can be stifled by micro-management and over interest from business leaders who should be concentrating on business.\u00a0\u00a0Interesting parallels to what John Cleese was saying on day one wouldn\u2019t you say?<\/p><p>The last session I attended on day two was:<\/p><p><strong>Ambition, strength and fighting spirit<\/strong>, with\u00a0<strong>Suki Thompson,\u00a0Davina McCall\u00a0<\/strong>and\u00a0<strong>Helen Gorman<\/strong>.\u00a0\u00a0<\/p><p>Suki led the discussion, Davina and Helen talked about ambition over 50, personal challenges and wellbeing.\u00a0\u00a0Davina has become more entrepreneurial.\u00a0\u00a0As her kids have grown up, she\u2019s been able to concentrate on what she wants to do \u2013 to become a fitness guru amongst other goals.\u00a0\u00a0Helen moved from a long career in the corporate world to set up a start-up (Let\u2019s Reset) just three months before the global pandemic.\u00a0\u00a0A lot to deal with for anyone, then she was diagnosed with cancer for a second time, fifteen years later.<\/p><p>Both have different approaches to challenges than their younger selves.\u00a0\u00a0With more experience, you can take a more measured approach, put one foot in front of the other.\u00a0\u00a050+ is a good time to be innovative, don\u2019t get stuck, you can always change paths \u2013 just be open to opportunities.\u00a0\u00a0<strong>Be brave<\/strong>\u00a0and\u00a0<strong>live your best life<\/strong>.\u00a0\u00a0Davina changed her career after overcoming addiction and having a family,\u00a0<strong>it\u2019s never too late<\/strong>\u00a0(phew!)\u00a0\u00a0You can change your career any time you like.\u00a0\u00a0<strong>Embrace challenges<\/strong>\u00a0\u2013 overcoming challenges makes us stronger.\u00a0\u00a0In terms of wellbeing, don\u2019t wait until tomorrow.\u00a0\u00a0Put wellbeing on the global agenda now.<\/p><p>Davina and Helen summarised the session with this awesome advice:<\/p><ul><li><strong>Attitude for gratitude\u00a0<\/strong>\u2013 be grateful for mistakes, they give you knowledge, new learnings and resilience.<\/li><li>Have\u00a0<strong>self-acceptance<\/strong>\u00a0\u2013 no one\u2019s perfect, be aware of your faults.<\/li><li>Listen \u2013\u00a0<strong>listen to each other<\/strong>\u00a0and ask how people are.\u00a0Watch the Roman Kemp documentary.<\/li><li>And\u00a0<strong>EXERCISE!<\/strong><\/li><\/ul><p>Personally I was glad to hear about their attitude to being 50+.\u00a0\u00a0It\u2019s good to know that in my 40\u2019s, it\u2019s not too late to grow, develop or even change career.<\/p><p>Day three was a new mix of exciting content.\u00a0\u00a0Great session on the representation of black people in marketing \u2013 that\u2019s a whole other article!\u00a0\u00a0Mental health and wellbeing: why it\u2019s critical to support black, Asian and other ethnic talent with Diana Tickell of NABS, reinforcing the need to embed inclusivity, mental health and wellbeing in every company\u2019s strategy.\u00a0\u00a0<\/p><p>Two weeks later, I\u2019m concentrating on my personal take-outs from the week.\u00a0\u00a0As someone in my 40\u2019s and still full of ambition, I aim to take on these learning\u2019s, have a fighting spirit and use my creative thinking to go far, while helping people, profit and the planet along the way. \u00a0A huge thank you to all the presenters and panelists at AdWeek and best wishes to Helen Gorman as she undertakes more rounds of chemotherapy. \u00a0<\/p><p>Right, I\u2019m off for a bike ride before watching the Roman Kemp documentary and figuring out some new challenges to keep my creative juices flowing.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3282\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3282\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">B2B Product page<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3282\"><h2 class=\"wp-block-heading\"><strong>Publishing Mail<\/strong><\/h2><p><strong>Specialist mail services for publishers<\/strong><\/p><p>Cost-effective ways to grow your subscribers and launch more titles<\/p><p>If you are a publisher sending at least 1,000 editorial titles (magazines, journals or newsletters), twice a year or more, then we have a dedicated mail service for you.\u00a0\u00a0We offer competitive pricing, with free collection (of sorted items) and free returns.<\/p><p>We can use our expertise and distribution network to streamline your operation.<\/p><p>How our Publishing Mail service can help your business<\/p><ul><li>Save money with pricing discounts<\/li><li>We\u2019ll collect your sorted mail for free<\/li><li>\u2018Goneaways\u2019 returned for free<\/li><li>You can use our same-day service for speedy delivery<\/li><\/ul><p>\u00a0<\/p><p><strong>Why use Publishing Mail?<\/strong><\/p><p>Whilst the overall volume of print magazines is declining, subscriptions have grown share versus newsstands and high street sales.\u00a0\u00a0So, we created cost-effective ways to send editorial titles with a range of options and a choice delivery services.<\/p><p>Contact your Account Manager or get a quote now \u2013 LINK to lead form<\/p><p><strong>Fixed pricing allows you to plan ahead with Subscription Mail<\/strong><\/p><p>With Subscription Mail, we confirm our prices at least 12 months in advance so that you can manage your budget.\u00a0\u00a0Making use of\u00a0<a href=\"https:\/\/www.royalmail.com\/corporate\/mailmark\">Mailmark<\/a>\u00a0barcoding technology, our high quality Subscription Mail service allows your customers to receive magazines before they appear on the newsstands.<\/p><p><strong>Publishing Mail or Subscription Mail \u2013 which suits your business?<\/strong><\/p><figure class=\"wp-block-table\"><table><tbody><tr><td>\u00a0<\/td><td>Publishing Mail<\/td><td>Subscription Mail<\/td><\/tr><tr><td>Do you qualify*?<\/td><td>Minimum of 1k titles sent twice a year1\/6 of content must be editorialRetail customers only<\/td><td>Minimum of 2k titles sent twice a year (1k for a new title)30% of content must be editorialAvailable for retail and wholesale customers<\/td><\/tr><tr><td>Delivery service<\/td><td>Same dayNext working day delivery with 1<sup>st<\/sup>class2-3 working days with 2<sup>nd<\/sup>\u00a0class<\/td><td>Next working day delivery with 1<sup>st<\/sup>class2-3 working days with 2<sup>nd<\/sup>\u00a0class<\/td><\/tr><tr><td>Additional benefits<\/td><td>Free for sorted itemsFree returns of goneaways<\/td><td>Free for sorted itemsFree returns of goneawaysOnline reporting with Mailmark<\/td><\/tr><tr><td>Mail format<\/td><td>Large letterParcelTubular parcelA3 parcel<\/td><td>Large letter only<\/td><\/tr><tr><td>Barcode<\/td><td>MailmarkHigh SortLow Sort<\/td><td>Mailmark only<\/td><\/tr><tr><td>Pricing<\/td><td>Competitive<\/td><td>CompetitiveFixed for 12 months<\/td><\/tr><\/tbody><\/table><\/figure><p>*See Terms and Conditions for full qualification criteria<\/p><p>Speak to your Account Manager if you have one<\/p><p>Call us to find out what service is best for you<\/p><p>08457 xxx xxx, Mon-Fri, 8am-6pm**<\/p><p>Get a quote now<\/p><p>** 5p per minute (Mobile providers may have additional charges)<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3283\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3283\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Brand writing<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3283\"><h2>Hammertown<\/h2><p>When Dad lived at home, all he did was watch sports on TV.<\/p><p>\u2018That man drives me mad\u2019 my Mum used to say.\u00a0Sunday\u2019s were the worst she said, that was racing.\u00a0 He said he followed one called Hammertown or something like that.<\/p><p>On a Sunday I couldn\u2019t talk, not to him.<\/p><p>\u2018Shut up and help your Mother in the kitchen\u2019 he barked at me.\u00a0 I would go and sit in the kitchen, put my head in my hands and watch Mummy stir sauces and kneed the dough.<\/p><p>I sat on the stool at the edge of the kitchen and listened.\u00a0I could hear the whizz of the cars, they seemed to speed up as they approached the camera, but I couldn\u2019t see, I\u2019d just listen.\u00a0 Sometimes I\u2019d hear a gasp or a loud tut, occasionally a cheer.<\/p><p>Sometimes Mum would let me lick a spoon when she was baking cakes.\u00a0 Simon sat in his room, he said he didn\u2019t like it when Daddy was shouting and he hated sisters, especially little ones, so he hid.<\/p><p>Now Daddy only sees us at weekends.\u00a0 But he stopped watching the sport.\u00a0 Sometimes we get to play sport, like catch in the park.\u00a0 He plays music by the Beatles in the car.\u00a0 I like to pretend that his car is bright yellow and we\u2019re all in a big submarine.\u00a0 Daddy used to complain about missing the races.\u00a0 One day, when he was dropping us back home, he gave me a present.<\/p><p>\u2018For my little girl\u2019 he said.<\/p><p>I was so excited, a toy car, not just any car, but a Yellow Submarine Bump Around.<\/p><p>\u2018Daddy, can you stay and play?\u2019 I asked.<\/p><p>He looked towards the house as Mum was looking out the window.\u00a0 He grunted something.<\/p><p>\u2018Next time\u2019 and we were out of the comfort of his yellow sub, but now I had my own one!<\/p><p>The next week he didn\u2019t want to play with my cars, I only had one car after all.\u00a0 But at the end of the weekend he had got me another present.\u00a0 A Paul McCartney Fish\u2019d and Chip\u2019d.\u00a0 Outside the house, again I asked if he would come in to play.\u00a0 But he didn\u2019t.<\/p><p>I was so excited, I took the shiny, blue patterned car out of it\u2019s box and ran upstairs.\u00a0 Now I had two, they could race!\u00a0 They whizzed and whirred and threw themselves off high shelves, landing on the bed or floor.<\/p><p>Next weekend Daddy said there was a special race on TV, it was at Silvertown.<\/p><p>\u2018Please Daddy, can we watch it?\u00a0 I want my cars to join the race.\u2019<\/p><p>This became a ritual.\u00a0 At weekends we would watch the Gonepee and I would play with Submarine, Fish\u2019d n Chip\u2019d, Cockney Cab, Morris Mini and eventually Dad had bought me them all!<\/p><p>Fish\u2019d n Chip\u2019d whizzed around, Cockney Cab screeched at the corners, Yellow Sub went glug, glug, glug, Kool Kombi chugged.<\/p><p>Daddy asked me which one was Hammertown.<\/p><p>\u2018None\u2019 I exclaimed. \u2018But one day I want to be Susie Wolff.\u00a0 She\u2019s one of the first women to drive in the Gonepee you know and when I\u2019m big, I want that to be me.\u2019<\/p><p>Today when we got home, Mummy came out to see Daddy.\u00a0She tapped me on the head, turned to Daddy and said \u2018Thank you\u2019.\u00a0 She said she liked seeing me happy.<\/p><p>Daddy says he\u2019ll take me go-karting next weekend.\u00a0 I can\u2019t wait.\u00a0 I\u2019ll make sure to take Bump Around, my Yellow Submarine and this time I\u2019ll be driving Ringo\u2019s Fast Felion!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3284\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3284\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Equality Diversity and Inclusion<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3284\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3284\"><p>This is an article I wrote for the LGBTQ+ newsletter at work.<\/p><h2>Never assume \u2013 I\u2019m not a Tomboy<\/h2><p>When I was a kid I had short hair, I liked climbing trees, I played with my Transformers, mostly wore trousers and I liked gardening with Dad.\u00a0 When I went on holiday other kids often thought I was a boy.\u00a0 People called me a tomboy.\u00a0 I\u2019ve never considered myself a tomboy, I also liked playing Sindy dolls with my sister and I\u2019d sometimes wear a Sunday best dress to church.\u00a0 I\u2019m just me \u2013 but people like to categorise \u2013 it makes them feel safer, people like to make sense of the world in a way that suits them.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-37\" src=\"https:\/\/pencavel.files.wordpress.com\/2020\/01\/lizzie.png?w=584\" sizes=\"(max-width: 490px) 100vw, 490px\" srcset=\"https:\/\/pencavel.files.wordpress.com\/2020\/01\/lizzie.png 490w, https:\/\/pencavel.files.wordpress.com\/2020\/01\/lizzie.png?w=113&amp;h=150 113w, https:\/\/pencavel.files.wordpress.com\/2020\/01\/lizzie.png?w=225&amp;h=300 225w\" alt=\"lizzie.png\" data-attachment-id=\"37\" data-permalink=\"https:\/\/pencavel.wordpress.com\/never-assume\/lizzie\/\" data-orig-file=\"https:\/\/pencavel.files.wordpress.com\/2020\/01\/lizzie.png\" data-orig-size=\"490,652\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lizzie\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/pencavel.files.wordpress.com\/2020\/01\/lizzie.png?w=225\" data-large-file=\"https:\/\/pencavel.files.wordpress.com\/2020\/01\/lizzie.png?w=490\" \/><\/p><p>However, we are all different and I\u2019m yet to meet anyone who 100% matches the expected categorisation of female or male.\u00a0 The dictionary definitions of female and male denote sex organs, as such, I would be considered female \u2013 and I appreciate those who choose to define themselves this way.\u00a0However, I believe that gender has become more than sex organs.\u00a0 When the media, historical and cultural values come into force, people are seen differently because of their gender. \u00a0It becomes natural that people use the words female and male to categorise people and as a result treat them differently.\u00a0 I do not want to be treated differently because I have a vagina and I do not associate myself with the cultural norms of female despite my sex organs.\u00a0In my opinion I believe everyone should be treated equally \u2013 but differently \u2013 as individuals and not because of their genetics or gender.<\/p><p>This is why I associate myself as non-binary.\u00a0 Few people would guess this from meeting me, in fact a lot of people don\u2019t know the term.\u00a0If you feel the need for categories, ask people the question, you might not get the answer you\u2019re expecting.<\/p><p>From Wikipedia:<\/p><p><em>Non-binary, also known as genderqueer, is a spectrum of gender identities that are not exclusively masculine or exclusively feminine\u200d\u2014\u200cidentities that are outside the gender binary.<\/em><\/p><p>These days, when I wear a dress or a skirt, people often feel the need to tell me.\u00a0 Yes, I do choose to wear dresses and skirts sometimes, but most of the time I feel more comfortable in trousers.\u00a0 For me they are more flexible and less hassle, but I don\u2019t need to be told on the days that I\u2019m not wearing trousers what I am wearing.\u00a0I chose my clothes and put them on \u2013 I am aware.\u00a0 Let\u2019s try not to make judgements about the way people look and what they choose to wear or make it a part of our daily commentary.\u00a0 Come on, there are more important, more interesting and more fun things in life.<\/p><p>With regard to diversity, Royal Mail are getting involved.\u00a0 Royal Mail encourages employees to bring their whole selves to work and this has helped some to feel more able to come out and be open with their gender and\/or sexuality.\u00a0 Royal Mail is also proud of its association with Pride, encouraging attendance, providing a Pride striped postbox at events and covering Pride both internally and externally in media.\u00a0 However, what more can we all do?<\/p><p>At work I have been accused of being bossy, would these managers call me this if they saw me as male?\u00a0Or would I be considered a confident and strong individual with leadership skills?\u00a0 What affect do these ingrained assumptions have on the lack of non-males climbing the career ladder and pay scales?<\/p><p><a href=\"https:\/\/www.ccl.org\/articles\/leading-effectively-articles\/bossy-whats-gender-got-to-do-with-it-2\/\">Bossy?\u00a0 What\u2019s gender got to do with it?<\/a><\/p><p>Women are called bossy in the workplace more often than men. Women were twice as likely to be told they are bossy (33% of women, 17% of men).<\/p><p>I consider myself to be someone with strong opinions and a confident manner.\u00a0 When I am called bossy, I question it, whoever suggests this.\u00a0But not everyone feels able to do this \u2013 so people, especially, but not exclusively, at work, need to think about what they say.\u00a0 We all make mistakes, but be aware of them, consider them and next time \u2013 don\u2019t do it!<\/p><p><a href=\"https:\/\/www.huffingtonpost.co.uk\/entry\/london-fire-brigade_uk_59e47dc2e4b04d1d5182d71d?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAKukGYP4rLKl2aMkht77NSfgt8tEkYJHyxcSt3Qve35xbDxuS07ubVEOW18TzQXOBe1Y1PpgIdqR-qRtBJ8jFwMF7KIQsx9Yp_GeD0jYw67bAWOqiGKPf6sVL_ZJmzl7gCMy4Xz9EPp5CwcJezbulZVZlCmDSwOaLE5HSu8nkJtm\" target=\"_blank\" rel=\"noopener\">Abolish outdated firemen term<\/a><\/p><p>The Fire Brigade Union said it had not used the term \u2018firemen\u2019 for decades and has \u201cconsistently complained to print and broadcast media and programme makers for using this archaic term that no longer represents our modern fire and rescue service\u201d.<\/p><p>In our line of business, I\u2019ve heard and read the term \u2018Postmen\u2019 being used regularly, sometimes in the context of Postmen and women, but not always.\u00a0 As the second largest employer in the UK with Postie\u2019s being one of our most common jobs, should we look at re-naming this role?\u00a0 We used to have Policemen and Policewomen, we now have Police Officers.\u00a0 We used to have Firewomen and Firemen, we now have Fire Fighters.\u00a0 How about Delivery Officers?\u00a0 Or Postal Fighters? \ud83d\ude0a\u00a0 Royal Mail has a huge majority of men across all levels of the business \u2013 what can we do to improve this?\u00a0 In the gender reporting, where do non-male and non-females sit?\u00a0 What is the official term for a non-female and non-male postie?<\/p><p>I have a lot of questions and I\u2019m eager to learn more.\u00a0 But there are things that we can all do to address inequality in the workplace:<\/p><ul><li>Kindly pull someone up when they use genderised or inappropriate language<\/li><li>Treat each other equally and with respect<\/li><li>Don\u2019t judge, invite discussion and listen \u2013 learn from others<\/li><li>Get to know people who are different from yourself<\/li><\/ul><p>This last point is interesting to me.<\/p><p><a href=\"https:\/\/unitecloud.org\/meet-diverse-people\/\">Why meeting diverse people is important<\/a><\/p><p>Without contact with people outside our comfort zone, it is easy to fall victim to stereotypical thoughts and misconceptions. Until real life experiences are had with others we can easily lose site of our innate human similarities.<\/p><p><a href=\"https:\/\/smallbusiness.chron.com\/diversity-affect-workplace-10510.html\">Benefits of diversity in the workplace<\/a><\/p><p>A company that can successfully manage a diverse workplace has a solid advantage over companies that don\u2019t embrace diversity so readily.<\/p><p>If someone is different from you, get to know them and why they are different.\u00a0 You may be surprised at how similar they are when you get to know them, perhaps you\u2019ll learn more about the world around you and other people\u2019s perspectives.\u00a0 When a kid chooses to wear trousers and play with Transformers, maybe they\u2019re just that \u2013 a kid. When an adult doesn\u2019t conform to the stereotypes and categorisations that you\u2019re familiar with, perhaps they are simply a person.\u00a0 I by no means claim to know it all, I\u2019m learning all the time, but let\u2019s do it, let\u2019s stop making assumptions and make Royal Mail and the world a better place for all people.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-063ee96 e-flex e-con-boxed e-con e-parent\" data-id=\"063ee96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2771c1a elementor-widget elementor-widget-image\" data-id=\"2771c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/lizziepencavel.com\/wp-content\/uploads\/2024\/01\/web-header-1024x341.png\" class=\"attachment-large size-large wp-image-553\" alt=\"Six black and white logos for WACL, BBC, Royal Mail, Applause, Love Camden and the Mayor of London\" srcset=\"https:\/\/lizziepencavel.com\/wp-content\/uploads\/2024\/01\/web-header-1024x341.png 1024w, https:\/\/lizziepencavel.com\/wp-content\/uploads\/2024\/01\/web-header-300x100.png 300w, https:\/\/lizziepencavel.com\/wp-content\/uploads\/2024\/01\/web-header-768x256.png 768w, https:\/\/lizziepencavel.com\/wp-content\/uploads\/2024\/01\/web-header-1536x512.png 1536w, https:\/\/lizziepencavel.com\/wp-content\/uploads\/2024\/01\/web-header-2048x682.png 2048w, https:\/\/lizziepencavel.com\/wp-content\/uploads\/2024\/01\/web-header-600x200.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AdWeek Review Creating fighting spirit \u2013 how AdWeek got me thinking What does creativity really mean? Are we all creative? How do we overcome difficulties and find resilience? With creative and fighting spirit perhaps. My wondering mind analyses the key take-outs from Advertising Week Europe 2021 two weeks on. Can\u2019t believe it\u2019s been two weeks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"two_page_speed":[],"footnotes":""},"class_list":["post-755","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lizziepencavel.com\/index.php?rest_route=\/wp\/v2\/pages\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lizziepencavel.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lizziepencavel.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lizziepencavel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lizziepencavel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=755"}],"version-history":[{"count":4,"href":"https:\/\/lizziepencavel.com\/index.php?rest_route=\/wp\/v2\/pages\/755\/revisions"}],"predecessor-version":[{"id":759,"href":"https:\/\/lizziepencavel.com\/index.php?rest_route=\/wp\/v2\/pages\/755\/revisions\/759"}],"wp:attachment":[{"href":"https:\/\/lizziepencavel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}